Assigned the letter C, we had to create a system in which the occupational handbook was much easily conveyed. The introduction to every new career consisted of a flap that had the main key points on the left and similar jobs on the right. As you continued through the pages, the logo repeated itself in the top left and an image of the career was displayed on the top right. Following was the description of the career path.
I imagined my series of Occupational Handbooks would lie in a library or career center, open to the public. The look is simple and industrial, and the only color comes from the colored paper on the cover, contents and head of each chapter. I changed the wording of title heads and some body text to make it more friendly and easy to understand (i.e. ‘Significant Points’ –> ‘Quick Facts’, ‘Nature of Work’ –> ‘What’s it like?’).
The book is long and narrow, and it opens to lie flat with a wiro-bind. The Wiro is sectioned up in four to line up with the placement of the four lines of letters on the cover – in every other issue the wiro shifts up or down, so when stacked side-by-side on a shelf, the series will fit nicely together.
The consistent qualities of the inside of the book are the dividing lines that connect to the pictures, and cut-out openings at the outside edge of each chapter that reveals the level of pay expected from that occupations ($, $$, $$$, $$$$, $$$$$) and a sliver of ‘Quick Facts’ text.
I made volume ‘B’ of occupational outlook handbook series.
My main part of concept was to make separate booklet for each occupation and people would be able to take out only what they want.
So I used binder format, and I color coded each catalog according to categories of job to make it easier to find.
However, the color coded spine on the catalogs had to be on the other side of spine of binder to make people be able to go through, so I made the binder to start from the back so that each catalog would be just readable as usual way starting from front.
Cover helped a lot to indicate where to start.
Also, I created a numeral system with dots and applied throughout the book.
I wanted to create a system that was clean and easy to read through. An occupational book that you would not be afraid to take off the shelf and read for yourself. I also wanted the viewer to be intrigued by the specific visuals I created for each occupation.
Each occupation begins with a page that is covered in a repeating pattern. The images directly relate to what the occupation talks about. The pattern can also be seen in the spine of the book. For the different sections and titles of each occupation I tried to create hierarchy with size and weight. Each page is also marked by the occupation you are in so that the person reading through the book can always place themselves.
For Projections Data and Earnings I wanted to create information graphics that would be easy to read and visually appealing to the viewer flipping through. My hope is that they might spend a little more time on these pages familiarizing themselves with the information.
I think the book is well organized and thought through but if I could continue to push this project further I would make bolder choices with type and possibly create a more contemporary approach.
Since there are hundreds of occupations, I created a sustainable system that can be easily applied to the entire handbook every year. Graphs and images are great to help visualize information, but in this system, I rather focused on not just for 8 specific occupations but for the entire occupations. I thought including the content/index page at the beginning to introduce what kind of information each occupation has was important. Main angle elements are consistently used for the cover, index spreads, page numbers, etc. Dotted line for the subtitle is used in relation to the wire-0 in the center. To help browsing the book, I added an occupation title and subtitle of the section at the bottom right with page numbers.
Each letter of the alphabet would have its own book, so every year there would be 26 books produced. In order to browse through easily, I chose a hidden wire-o binding– so that spine is printed with information, which allows people to easily identify the books on shelves. To keep the flexibility of book, I chose the canvas material for the cover.
My design is based off of a tab system that separates different sections of the book. Each letter of the alphabet would have it’s own dedicated book. Each book would be split into different chapters or sections, different sections based on the first and second letters of the occupations for that letter. It the example shown, R has occupations that start with Ra, Re, Ri, Ro, and Ru – therefore, there are 5 different sections for R.
The layouts are relatively simple, sticking to two typefaces, one of them only used for special titles. The entire book is monochromatic.
My process began with this small mock-up book, where I was playing with the edge elements. After looking at the small book I knew this was an element I wanted to include in the final book.
My version of the Occupational Outlook Handbook was based on the reader wanting to know the salary of each occupation first and foremost. So, I created a ‘salary meter’ made up of four squares on the edge of the book, so that they would bleed off and appear along the fore edge. The four squares are different colors, and proceed in this fashion: 0-25k, 25-50k, 50-75k, 75k and up. The reader can find which salary they may be interested in quickly and easily.
This ‘salary meter’ started a theme for the book. Squares. So the book became square, and I introduced a square typeface for certain elements.
I wanted the book to be calm, so I chose a soothing color pallete and removed all the black from the book as a whole.
This design was more for people who are browsing through what options they have or what they like in which particular career field. Each job is categorized in a color coded career field that could easily be identified by the edge of the page. The ratio and order of the careers within in the volume is reflected on the cover. There is also an index to find jobs based on career fields rather than alphabetically like in the table of contents.
The systems I used to create my version of the Handbook mostly relied on paper weight and trim size to distinguish sections.
Each section contains:
summary page with quick facts and section to write in personal notes // think manila folder
text information and charts // thin manila paper
perforated take-away card sheet // thick perforated manila folder
The concept for the book was to create a very simple thing that felt like a useable, straight-to-the-point handbook – recycled-feeling pages, brown-manila color scheme, printed using black only. The purpose was for the user to feel comfortable writing on it (the notes section) or tearing out one of the website reminder cards to carry on their job search online if they couldn’t take the entire S volume (from an office, etc).
I also wanted to make sure browsing was as simple as possible so I decided to forgo page numbers and instead assigned the 20 occupations numbers 1-20 in the index and placed them at the top of a thicker page with the summary/text/perforated card sheets trimmed shorter so it would be simple to just flip through the taller sections. (Like tabs, except covered by the book’s cover)
It’s wire-o bound for ease of page turning and also to more easily exchange or update sections if needed. The cover is double-printed directly on board with a wraparound cover that covers the wire and allows the viewer to tell which volume it is.
The Occupational Outlook website contains a lot of repetitive, and what might be dense material. And to make each occupation easier to read and understand, I created a few systems in my handbook: I chose a very cheery color, yellow-orange to be the one color used throughout the whole book, every occupation starts off with a picture on the left side, and the significant points on the right. My handbook is very user-friendly: each page has the same two-column grid, and each new section/header has a column break. Also, I highlighted, with a yellow-orange box, what I thought were the most important parts of the text, so that the reader can somewhat skim through the text without missing key points.
When I first started this project, I was at a stage when I didn’t find the text interesting enough to read, so I looked for ways to make it more interesting to me. I wanted to do lots of decorative things, like cutouts, use of icons, colorful tabs, etc. But after hearing and talking to my peers, I started to read the text and imagined that I was actually looking for a job, and what type of book would make it easy for me to find the information engaging. And I ended up using a bright thematic color for the entire book, large type, photographs, and a very simple system of headers and section dividers to bring all the info. into one book.
* Final critique for Occupational Outlook
Present your book making particular note of the systems at play and how they would expand to accommodate all of the occupations listed by The Bureau of Labor Statistics.
For next class
You may revise your Occupational Outlook book to adapt to any feedback you feel is relevant. Photograph your project so it can be understood at a future date and upload to the class website. I expect to see no fewer than nine images and no more than twenty. Please do not upload images larger than 5mb. Assign the category “Occupational Outlook” to the post.
Within the same post on the site, write several paragraphs reflecting upon the project. Speak to the systems that you invented and how they best solve the problem at hand — or don’t. Also address your process of making the book and whether you would have taken a different approach to work on it.
Bring in your book next week to hand in.
There is 23-page pdf that can be downloaded right here the Week 7 Blue Sheet post on the website. Please read for next class. Note, I do not have access to the pdf, and am out of town until Tuesday evening. I will post Tuesday early evening. The reading can be done after class on Wednesday.
For next week
Meet in the auditorium at 11:20a for Tom Ockerse’s lecture about chance operations.
Bring a camera, you will get to work outside
* Lecture by Tom Ockerse in auditorium
* Small-group critique + individual meetings
Present your project within a systems context.
Meaning, how do you imagine this design applied to all volumes and all occupations? Speak to how your finished piece manifests your intentions.
For next class
Expand the number of occupations included in your book to six. Create a cover and an index (if desired) for your volume. The assumption is all other volumes would carry your system. Since your volumes would likely sit on a shelf, consider type on the spine. Your front or back cover should include at minimum the following text:
* United States Department of Labor
* U.S. Bureau of Labor Statistics
* Occupational Outlook Handbook,
2 Massachusetts Avenue, NE
Washington, DC 20212-0001
We will have a final critique next week.
Next week’s class
Meet in the auditorium at 11:20a for *my*
* Lecture in auditorium
* Small group meetings, individual meetings
Split up into three groups. Follow the below process for your in-group critique:
1. Present your work. Explain clearly what you made — both conceptually and formally.
2. Your group-mates ask you questions based on your presentation — only questions. For example: ‘what is this image?,’ or ‘how does color play into your project,’ or ‘how did you arrive at such and such conclusion.’ Your group-mates should draw out as much from you as possible.
3. Your group-mates talk about your project without your participation. Take notes as they discuss. The remaining three students should restate your intentions, the strengths and weaknesses of your approach, and possible directions. Do not correct what you feel to be inaccuracies. Their confusion is an indication of misexecuted intentions. Note when this occurs.
4. You have the final word. Address their questions and ask ‘clarifying’ questions. For example: ‘what did you mean by…’. Make sure you have enough to propel forward.
Group critiques and discussion are an important part of your final grade. The quality of your final project is a result of continual adjustments and critical thinking. I will check-in with everyone after your group work to offer
For next class (in two weeks)
Take the system you created for one occupation and extend it to include at least four occupations from those remaining in your letter. Apply your system as you see fit to the additional professions. Be sensitive to how your system affects the other occupations. Do the other occupations require a treatment that is inconsistent with your original design? If so, adjust your system so it fits with the others.
Although a cover for your volume is not required by this next class, be prepared to talk about possible solutions for how your system exists in its entirety.
Meet in the auditorium at 11:20a for the lectureTags: Assignment Sheet
* Lecture by Tom Ockerse in auditorium
* Book models for Ira Rakatansky
* Discuss assignment as class
* Small group meetings, optional individual
Split up into groups to take a closer look at your findings. What are various organizational approaches to the material? What can be your point of emphasis? I will meet with students as needed afterwards.
For next week
Come into class with working designs. You may bring in several directions, loose designs for the whole volume, or more exact designs. Remember you are creating a system that may be applied to every single occupation and within any section (by letter) within the book. Your design is a proposal for how all occupations would ‘act’ within the book. Consider ways in which one occupation is similar or different than the others. How does your design create order, but allow for visual variety? You may print on any type of printer or paper you like, and you may bring either loose pages, or a bound booklet.
Not all aspects of your design need to be ironed out. Best to have a strong foundation and let the details fall into place later.
Next week’s class
Meet in the auditorium at 11:20a for the lecture
Anna A, B
Marianna C, D
Namu R,Z, Q
Sarah S, X
HeeMin T, Y
- Lecture by Nancy Skolos in auditorium
- Review ‘Collected Book’ assignment as a large group
‘Collected Book’ presentation
Pass your book to the person on your right. Take thirty minutes to scrutinize your classmate’s book. As you did last week with the printed books, point out the discreet systems that appear within the work. How did the maker of the work connect the disparate parts? Find moments of intention and surprise.
Present your findings to the whole class. Be sure to point out specifics within the book. Allow the maker to chime in at the end of your presentation. Discuss as a group.
For next week
Begin Occupational Outlook Assignment
As you know, we are in dire economic times. The unemployment rate in Rhode Island is 11.3 percent. Particularly helpful to the unemployed is the U.S. Bureau of Labor Statistics’ Occupational Outlook. The directory provides descriptions and other essential information of every common profession. The format for the printed version (online as pdfs) appears much as it did in 1976 – at least ideologically. Take inspiration from the activities of the first two weeks and find a more dynamic way of designing the printed Occupational Outlook. Note the pdfs and Web page versions is at bls.gov/oco/ooh_index.htm
This four week project asks you to generate typographic, color and image systems that can be used for all of the 200 occupational entries. I will assign you a letter of the alphabet in class today. Begin by studying the occupations that begin with that letter. Study occupations that begin with other letters as well. Itemize the various content elements and come up with a hierarchy.
This first week you are tasked with understanding the content and finding your approach(es) about how to disseminate that content. What systems might be helpful in organizing the material in a clear but engaging way?
Consider the follow questions: are photographs or illustrations helpful? If so, what kind? And treated how? How can the shape, binding, paper and other object-like qualities be used to create order or variety.
Go as far as you can within this research phase. Bring in books or examples on your laptop that show similar projects. Find photographic and typographic styles that you feel fit this project. Make sketches, form questions.
The trim size is up to you.
The book is double sided, full color capable.
Document and describe ‘Collected Book’
If there is remaining time in class, use it to type up a summary of your book’s systems and your classmate’s feedback. Post either as a “post” in the category “Week 2”. Before next week, photograph the important aspects of your book and add it to your post.
Next week’s class
Meet in the auditorium at 11:20a for the lecture